Content Marketing 101: Virtual Assistants for Content Curation

With virtual assistants for content curation, you can cherry-pick topics, draw engagement from your audience and build lasting relationships with content creators.

While gathering and filtering content may feel like it’s taking forever, but if you’re doing it right, it will save you energy and merit you some extra hours for other important business tasks.

Just think about it this way, how many hours do you spend writing content? How much time does it take you to come up with new topics to write about?

It’s definitely a lot, considering that crafting content from scratch is a mentally draining activity that requires patience, skill and natural talent.

The good news is, it doesn’t have to be a complete torture. You can still have fresh and engaging content without having to start from zero—what you need is content curation to do the magic trick.

Then, again, there’s science behind content curation, so doing it yourself, especially as a small company is unwise for business. If you want to make it successful, you need an expert crew.

A virtual assistant can help you in curating content.

But for you to understand that we’re not just making claims here but stating facts. Let’s get started by diving deep into what role virtual assistants for content curation play to dominate marketing.

What is Content Curation?

Content curation is the act of finding available content on the world wide web, sifting through pages and choosing the ones that relate to your audience.

So, how exactly does content curation make it work?

With content curation, you can cherry-pick topics that engage followers. Of course, you need an excellent content curator to find meaningful materials instead of collecting links that are impertinent to your niche. By doing so, you can draw your target market and build lasting relationships with content creators.

Content Curation VS Content Creation: Is There a Difference?

If you’re not familiar with content marketing, you might be in total disorder right now, with content curation and content creation —mere semantics preference, just like how it works with AI virtual assistant vs. human virtual assistant, right?

Well, NO! These two might sound interchangeable, but they work very differently.

Content creation refers to content that is specifically crafted for a brand. This means starting from point zero; designing, writing and promoting content from scratch. You’re creating fresh content and turning it into a form of video, blog post, podcast or infographic.

On the other corner, content curation as mentioned above, is much less troublesome. We say this because you’re technically taking content made for other brands and using it on your social platforms by posting and sharing. In a way, it’s borrowing content instead of making an original one.

But, considering how social media values “likes” and interaction, content curation proves to be a much faster option as a content marketing strategy, getting online followers engaged with consistent value.

Best of Both Worlds: Virtual Assistant for Content Curation

Do you need a virtual assistant in today’s savvy digital marketing movement?

Yes, remote workers are not only great at breaking language barriers, but they can also get you ahead of the competition by opening up countless opportunities.

What Are 4 Examples of Virtual Assistants?

Depending on what you need at the moment, there are many types of virtual assistants that you can outsource. Here are the top 4 virtual assistant titles rocking the business world right now.

  • Social Media Virtual Assistant

    Can virtual assistants do social media? Absolutely! Social media virtual assistant manages and maintains the company’s social media platforms by means of crafting powerful content, setting post schedules and monitoring engagement.

  • Content Writing Virtual Assistant

    What can a virtual assistant do for a content creator? A virtual assistant can do the writing for you. These remote professionals specialize in content creation in general, like writing blog posts.

  • Digital Marketing Virtual Assistant

    A digital marketing VA handles all aspects of your digital marketing; online advertising that includes social media marketing and email marketing.

  • Virtual Recruiting Assistant

    These remote workers not only boost a company’s hiring process by creating job specifications and screening candidates to hire the best one, but they also do administrative work.

While content curation is the speedier route in content marketing, it still needs a lot of work. There are certain steps that you need to follow such as choosing tools and defining content which allow you to pick only the best among pages upon pages of content.

By outsourcing, you can liberate yourself from all these intricacies. Deciding to hire virtual assistants for content curation lightens the load of your work, saving you time, money and effort. With their masterful hands on deck, there’s less room for mistakes, giving you more resources for bigger endeavors.

To prove our point, here are the typical roles of a virtual assistant in content curation, and why putting these two together matters in today’s business.

  • Share Content

    A virtual assistant for content curation is tasked to publish content and share it with the audience. To quicken the process, they can also incorporate scheduling tools.

  • Conduct Research

    Conducting research to find and identify relevant content is perhaps the main role of a content curator VA.

    They will have to utilize a variety of sources and make use of these popular content-sourcing strategies.

    • Manual Research: Read as many online publications that are relevant to your niche/industry to learn more about the trends.
    • Content Aggregator: Make use of content aggregators to pull together web or media content, allowing you to post easily from the websites of your choosing.
    • Re-Share Content from Social Sites: Twitter, Facebook, Instagram---you can reshare relevant content from these social media platforms, and then, you can compile a list using relevant hashtags.

    Through extensive research, your virtual assistant can evaluate a content’s validity and accuracy on a certain topic.

  • Monitor Performance

    One of the key roles of a virtual assistant in content curation is to monitor performance. Though this is made easy with all the monitoring tools available online, your VA can make a concise report, highlighting important information that you can use to determine what to post next.

    They can also recommend changes to content, making it more effective at realizing its purpose.

  • Schedule Content

    Yes, content is made for sharing!

    In accomplishing that agenda, a virtual assistant can help create a calendar on a specific timetable. Even better, they can also respond directly to your audience on blog posts and social media, and create traffic by constantly sharing content through scheduling. They can make an outline and guide your future content planning, giving you an idea when’s the best time to post.

    Your VA can do so effectively through scheduling tools like Google Calendar and Asana.

  • Edit text

    It’s part of a virtual assistant’s job to keep your content error-free. In a way, they act as an editor correcting missed spelling, grammar and punctuation errors.

  • Keep Things Accessible/Organized

    Curating content from many sources can easily make you lose track of them. Thankfully, a virtual assistant can make things accessible by putting all the relevant content in a single location.

    Yup, they’re the cure for your disorganized organization.

Why Curate Content With A Virtual Assistant?

Wonder what curating content with a virtual assistant allows you to do? Scroll down and see why it’s important.

  • Saves Time

    Okay, curating content might not be easy, but still, it’s way faster this way. And once you get a trained professional hovering over it, you can reduce the hours in publishing and finding new ideas for your online followers.

  • Wider Reach

    Curated content can be shared through social media, and that’s like having a reach of over 4 billion people, which is the number of people accessing various platforms on a daily basis.

    With virtual assistants for content creation, you have consistency as your asset, making your brand always in the headspace of your audience.

  • Be In “The Know”

    If you’re always on the lookout for the latest read on your industry, you’re bound to maintain an expansive and current knowledge of that niche, that will eventually make you an expert in no time.

Virtual Assistant for Content Curation Works!

Content is king!

That very popular phrase serves well in taking your business to the next level, if you know how to take advantage of it.

It doesn’t matter if you’re running out of creative juice, you can still make do and not skip sharing content; all you need is to take that first step towards hiring virtual assistants for content curation.