Market Research Virtual Assistant: Marketing with Eyes Open

Explore the incredible ways a market research virtual assistant can help your business create new knowledge to support growth and innovation.

Poke some more, and you gain some more.

Market research is prying with purpose in all important aspects of your business. You’re looking at the customers, the trends and the competition and understanding what they need and want.

Hiring a virtual assistant is a smart way to leverage the power of market research. You can adjust marketing strategies so they become more customer-focused and effective. This way, you can rise above the competition and pinpoint growth opportunities.

Let’s examine what makes market research so important in detail and the incredible ways a market research virtual assistant can help your business.

Why does Market Research Matter?

For starters, market research is a multi-billion-dollar industry.

Brands use market research to gain insights and create offerings that are targeted to the customers.

Hanover Research reported that around 68% of companies have managed to boost sales by simply relying on market research.

Customers are always right, right? In the world of business, the key to being on top and staying on top is to make customers happy. To do that, you must know what makes them elated by understanding their needs and wants. This is just one of the most critical aspects of researching the market.

Market research is pulsing the entire business environment—from customers and competitors to the relevant industry. It pieces together various data to get a full view of the market. This way, you can formulate a strong marketing strategy.

This is why market research matters and why businesses should allocate a budget for it.

Don’t just wait for the trending topics of social media to surface. Conduct market research and proactively seek information with the help of a reliable market research virtual assistant.

What Is a Market Research Assistant in the Virtual Realm?

A market research virtual assistant is a professional who performs necessary research-related activities for clients. They can do practically anything a typical market research assistant can do, except any tasks that involve face-to-face conversations.

Why Choose to Work with a Virtual Assistant for Market Research?

We’re living in a digitally focused world, making market research VAs a smarter alternative to in-house employees.

Nowadays, the core processes of market research, like performing interviews and surveys, can be carried out remotely.

This makes hiring remote professionals more practical and cost-effective. You can gain valuable insight and solve complex problems in your business without dealing with in-house office-built dramas.

What’s more? With a remote professional, you don’t have to settle for a local hire who’s not qualified for the position.

Partnering with VAs gives you broader access to a virtual assistant market. You can hire anytime, from anywhere.

What Does a Market Research Virtual Assistant Do?

You’ve already grasped the key points of why hiring a virtual assistant to handle your research project is so much better.

Enough bragging about the benefits; let’s move on to the exciting part of outsourcing.

So, what exactly should you delegate to an online market research assistant?

Basic Market Research

Market research is not an isolated process. Whatever output is collected from the research will be consumed by various departments of your organisation.

The job of your VA is to turn the data into easily digestible information within the specialised context of each unit. They should be able to have basic discussions on the applications of market research for better utilisation.

No, they don’t have to do the training themselves. With your permission, they can call in credible speakers to give a preliminary talk on the market research to the team.

Sales Forecasting and Monitoring

You can ask your business virtual assistant to track current data and compare it to the previous data. This way, they can look at historical data and locate trends for a set projection period.

Finding out market trends and leveraging them to create concrete forecasts serve as a guide for more efficient decision-making.

Consumer Research

Consumer research is one of the most important tasks for your market research VA.

Like we always say, your customers are your entire business. That’s why it’s paramount to understand their needs, wants and behaviour to attract them to your services and maintain loyalty.

Competitor Research

So, they say, the ability to learn faster than your competitors is a competitive advantage.

To win the approval of your customers, let your virtual assistant keep an eye on the competition. What do they offer, and what are the techniques they use?

Finding out the answers to those questions allows you to act accordingly.

Create Marketing Reports

In 2024, companies spend an average of 7.7% of their revenue on marketing. Beyond the monetary factor, there are also the investments of time and energy for promotions.

Marketing is the most powerful tool to win customers. It pushes proactive engagements and builds awareness, entirely impacting buying decisions.

Then again, marketing campaigns don’t have the same weight. To find out what works and what doesn’t, get a market research VA to monitor and evaluate the performance of each marketing campaign.

In these reports, you can see, which efforts bring in the most traction.

Starting your own business? Here’s what you need.

What Makes an Excellent Market Research Virtual Assistant?

Not all market research virtual assistants are created equal. Some excel in giving you the best you need for your business. It’s best to look for those types, and not waste your resources on landing a bad hire.

Look out for the following skills and qualities of a great market research VA.

Project Management

Market research is filled with multiple tasks like collecting data and communicating with clients.

That said, your VA will be juggling with concurrent projects at once; their ability to manage and coordinate tasks guarantees timely completion.

Effective Communication Skills

Everything happens remotely, making effective communication a core skill for VAs.

Your market research virtual assistant should be able to communicate complex data into easily comprehensible information.

Effectiveness in sharing information is breaking language barriersand encouraging seamless collaboration.

High Curiosity

Curiosity is the driving force behind any research. Your virtual assistant needs the power to ask the right research questions and persevere throughout the research project.

In the process of research, there will be an uncovering of new queries beyond the scope. And only a curious market research VA has the mindset to tackle these additional problems and continue seeking the answers.

What’s the Best Way to Find the Right Market Research Virtual Assistant?

Hiring from a virtual assistant marketplace can be tedious and overwhelming. This is because you’re recruiting from a wide, wide global pool of VAs that needs thorough assessment.

Connecting with a virtual assistant company like VAV is the fastest and most effective way of accessing VA talents. Our remote professionals are skilled in various virtual assistant services; we have exactly what you need.

Even better, after placement, we offer continuous support, assist in onboarding, and provide skills training. This is all to ensure your online assistant delivers peak performance, adapting to your evolving needs.

Frequently Asked Questions

What Does a Virtual Research Assistant Do?

A virtual research assistant is a remote professional who performs research work for a client. This includes gathering and presenting data from various sources to help entrepreneurs make data-driven business decisions.

What Does a Marketing Virtual Assistant Do?

A marketing virtual assistant is a contractual worker who supports companies in creating sales funnel and lead nurturing campaigns.

From blog content to social media, these professionals work remotely to further improve the online marketing efforts of their clients.

What Separates Marketing Research from Market Research?

Marketing research encompasses various fields of marketing. It involves collecting data and utilising the information to crack marketing problems. This type of research is more profound than just retrieving market data, going beyond product research and customer preference.

On the other hand, market research revolves around the consumers. This process is leveraged to understand the market better and create targeted campaigns.

Wrap Up!

With how powerful market research can be, it’s a total waste not to make market research a full-time task.

Onboard a market research virtual assistant and get vital market information. It can get you in the minds of your customers you want to reach, understanding what they want and need.

It also proves to be useful in showing your position relative to the competition. That way, you can carefully plan and make informed business decisions on how to bring your goods to the marketplace.

Look before you leap; hire a market research online assistant.

Need help with finding the right virtual assistant for market research? Contact VAV, and connect you with a virtual assistant skilled in the arts of research.

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